Case Study

How WebsiteSEO.ca Transformed Ottawa Auto Glass’s Online Presence

Ottawa Auto Glass, a leading provider of auto glass repair and replacement services in Ottawa, had been in business for several years. Despite offering high-quality services, the company struggled to achieve significant online visibility and brand recognition. The owner managed operations from a single location and faced challenges in scaling the business. The turning point came when they partnered with WebsiteSEO.ca for a comprehensive search engine marketing (SEM) and search engine optimization (SEO) strategy.

 

Objectives

  1. Increase Online Visibility: Improve the website’s ranking on search engines, aiming to appear on the first page for prime keywords related to auto glass services.
  2. Brand Building: Establish Ottawa Auto Glass as a reputable brand in the local market.
  3. Business Expansion: Scale operations from one location to multiple locations through increased customer acquisition.

Strategy

WebsiteSEO.ca adopted a multi-faceted approach to achieve these objectives:

1. Website Development

Initial Analysis: The team conducted a thorough analysis of the existing website, identifying areas for improvement in design, user experience, and content.

Design and Development: WebsiteSEO.ca built a new, responsive website from scratch. The website was designed with:

  • SEO-Friendly Structure: Optimized URLs, meta tags, headers, and alt text for images.
  • User Experience: Easy navigation, clear call-to-actions (CTAs), and a mobile-friendly design.
  • Content Management System (CMS): Implemented a CMS allowing easy updates and content additions.

2. Content Strategy

Keyword Research: Identified prime keywords related to auto glass repair and replacement services in Ottawa.

Content Creation: Developed high-quality, SEO-optimized content, including service pages, blog posts, and FAQs. The content highlighted the use of OEM glass from industry leaders like PPG, Pilkington, and Ford Carlite, emphasizing the company’s commitment to quality.

3. On-Page SEO

Technical Optimization: Enhanced site speed, fixed broken links, and ensured proper indexing by search engines.

Schema Markup: Implemented structured data to help search engines understand the website’s content better.

4. Off-Page SEO

Link Building: Developed a strong backlink profile through guest posts, business directories, and partnerships with local automotive blogs.

Local SEO: Optimized Google My Business listing and built citations on local business directories.

5. Monitoring and Reporting

Analytics Setup: Configured Google Analytics and Search Console to track performance.

Regular Reporting: Provided monthly reports detailing traffic growth, keyword rankings, and other key performance indicators (KPIs).

Results

Within 90 days of implementing the strategy:

  1. First Page Ranking: The website achieved top positions on the first page of Google for prime keywords such as “auto glass replacement Ottawa,” “windshield repair Ottawa,” and “windshield camera recalibration Ottawa.”
  2. Increased Traffic: Organic traffic to the website increased by 300%.
  3. Brand Recognition: Ottawa Auto Glass became a recognized name in the local market, often appearing ahead of national brands in search results.
  4. Business Expansion: The increased visibility and customer inquiries enabled the owner to scale from a single location to multiple locations in the region.

The partnership with WebsiteSEO.ca proved transformative for Ottawa Auto Glass. By building a robust online presence through effective SEO and SEM strategies, the company achieved significant growth and established itself as a leading brand in the auto glass repair industry in Ottawa. This case study underscores the impact of a well-executed digital marketing strategy in driving business success.