Carre British Square

Affordable Marketing for Real Estate Success

Discover how WebsiteSEO.ca helped The British Square, a premier residential complex, achieve remarkable success with cost-effective digital marketing. By leveraging SEO and PPC campaigns, including CPC under a dollar, we ensured high occupancy rates even before the project’s completion. Our targeted approach provided a competitive edge in the crowded real estate market, driving visibility and interest for the development.

About the client

37%

Average increase in sales for our clients

100%

Google and Facebook-certified team

81%

Results improved compared to previous agencies

282,000+

Leads generated so far…

Objectives

Turning a Vision into Reality

Pre-Lease Apartments

Secure a significant number of pre-rentals before the project completion.

Website Development

Build a robust, user-friendly website optimized for search engines.

Cost Efficiency

Achieve cost-effective PPC campaigns with reduced cost per click (CPC).

Strategy

A Comprehensive Marketing Strategy

WebsiteSEO.ca implemented a multi-faceted digital marketing strategy to ensure the success of The British Square, a premier residential development. This included SEO, PPC advertising, and website development to drive early interest and high occupancy rates. Optimized landing pages and teaser campaigns built anticipation pre-launch, while a responsive, SEO-friendly website captured valuable leads. Comprehensive SEO efforts targeted high-volume keywords, and targeted PPC campaigns with bid management strategies effectively lowered costs. Remarketing campaigns further boosted conversions, ensuring the project’s success before completion.

Pre-Launch Digital Marketing

Landing Pages

Created optimized landing pages to capture leads and generate interest even before the project’s completion.

Website Development

Ran teaser campaigns on social media and search engines to build anticipation.

Website Development

Initial Analysis

Conducted market research to understand target demographics and competitors.

Design and Development

Built a visually appealing, responsive website designed to convert visitors into leads. Features included
  • SEO-Friendly Structure: Optimized URLs, meta descriptions, headers, and alt text.
  • User Experience: Easy navigation, high-quality images, and clear call-to-actions (CTAs).
  • Lead Capture Forms: Integrated forms to capture prospective tenant information.

SEO Strategy

Keyword Research

Identified high-volume keywords specific to the real estate market.

Content Creation

Developed SEO-optimized content including property descriptions, blog posts, and local area guides.

On-Page SEO

Enhanced site speed, ensured mobile optimization, and implemented schema markup for better search engine understanding.

PPC Campaigns

Initial Setup

Created targeted PPC campaigns on Google Ads and social media platforms.

Bid Management

Implemented advanced bid strategies to lower CPC.

Ad Copy Testing

Continuously tested and optimized ad copy for higher click-through rates (CTR).

Remarketing Campaigns

Ran remarketing campaigns to re-engage visitors who showed interest but didn’t convert initially.

Results

We firmly believe in the power of collaboration to achieve greatness

WebsiteSEO.ca’s strategic approach not only ensured that The British Square achieved high pre-rentals but also maintained a near-full occupancy rate post-launch. Their expertise in SEO and PPC allowed them to significantly reduce advertising costs while competing effectively with major real estate brands. This case study highlights the importance of a well-planned digital marketing strategy in achieving business success in a competitive market.

Pre-Rented Apartments

High Occupancy Rate

Cost-Effective PPC Campaigns

Increased Online Visibility

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