Safari Plumbing

Revitalizing Safari Plumbing’s Digital Presence

Discover how WebsiteSEO.ca transformed Safari Plumbing’s online visibility and lead generation strategy. After experiencing underwhelming results with a U.S.-based agency, Safari Plumbing turned to a local Canadian solution. WebsiteSEO.ca implemented a tailored digital marketing strategy focused on SEO, PPC, and lead optimization to achieve better visibility, attract more local customers, and improve cost efficiency. This partnership drove significant improvements in both online performance and customer acquisition, ensuring Safari Plumbing’s continued growth.

About the client

37%

Average increase in sales for our clients

100%

Google and Facebook-certified team

81%

Results improved compared to previous agencies

282,000+

Leads generated so far…

Objectives

Turning a Vision into Reality

Website Rebuild

Develop a new website on WordPress that is optimized for SEO and user experience.

SEO Optimization

Achieve first-page rankings for prime keywords in the plumbing industry.

PPC Campaign Efficiency

Reduce the cost per click (CPC) while increasing the quality of leads.

Strategy

Transforming A Plumbing Service Online Presence with SEO Excellence

WebsiteSEO.ca implemented a comprehensive plan focusing on website development, SEO, PPC campaigns, and conversion optimization.

Website Development

Initial Analysis

Conducted a thorough analysis of the existing website and competitor websites.

Design and Development

Rebuilt the website on WordPress with features including
  • SEO-Friendly Structure: Optimized URLs, meta tags, headers, and alt text for images.
  • User Experience: Easy navigation, clear call-to-actions (CTAs), and a mobile-friendly design.
  • Content Management System (CMS): Implemented a CMS allowing easy updates and content additions.

SEO Strategy

Keyword Research

Identified high-impact keywords relevant to the plumbing industry.

Content Creation

Developed SEO-optimized content, including service pages, blog posts, and FAQs.

On-Page SEO

Enhanced site speed, fixed broken links, and implemented schema markup.

Local SEO

Optimized Google My Business listing and built citations on local business directories.

PPC Campaigns

Bid Management

Implemented advanced bid strategies to reduce CPC.

Ad Copy Testing

Continuously tested and optimized ad copy to improve click-through rates (CTR).

Conversion Optimization

Lead Capture Forms

Designed optimized forms to capture lead information more effectively.

A/B Testing

Conducted A/B testing on landing pages to identify the most effective designs and content.

Remarketing Campaigns

Ran remarketing campaigns to re-engage visitors who didn’t convert initially.

Results

We firmly believe in the power of collaboration to achieve greatness

WebsiteSEO.ca’s strategic approach revolutionized Safari Plumbing’s digital marketing efforts. By rebuilding the website, optimizing for SEO, and running cost-effective PPC campaigns, they not only reduced the marketing budget but also doubled lead generation. The move to a local Canadian agency ensured quicker response times, thereby enhancing overall efficiency and satisfaction. This case study demonstrates the impact of a well-executed digital marketing strategy in a competitive industry.

First Page Ranking

Reduced CPC

Increased Lead Generation

Responsive Service

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